Online course academy

Learn how a business actually runs.

Six self-paced courses covering the practical side of starting, operating and growing a business. Each one carries written lessons, workbooks and templates you keep and use in the business.

Where to start Ask about a course

What every course includes

The same structure, whatever the subject.

Pre-recorded video lessons

Work through each lesson at your own pace, on your own schedule.

Written lessons

The same material in writing, for owners who would rather read than watch.

Workbooks and templates

Downloadable tools to complete as you go, then keep using in the business.

Progress you can pick up again

Lessons are marked complete as you finish them, so you can stop and return where you left off.

The catalogue

Six courses, outlined lesson by lesson.

These outlines are drafts. Lessons are being recorded and written, and enrolment opens once the pricing and payment processing have been approved. Ask about any course in the meantime and you will hear back personally.

Course 01

In production

Start Your Business: From Idea to Opening Day

Everything that has to happen between an idea and the day you open.

A step by step path through the decisions that make or break a new business. Built for people opening a small company or a service business, and written for owners rather than investors.

Level: Foundations
Lessons: 11

Course outline

01Choosing a business idea you can live with
02Market research that answers real questions
03Business registration and legal structure
04Writing a business plan you will actually use

What you can do afterwards

Test a business idea before spending money on it
Handle registration, insurance and compliance without missing a step
Build a startup budget and set prices that cover real costs
Open with a plan for bringing in the first customers

Pricing confirmed at launch

Ask about this course

Course 02

Draft outline

How to Run a Business Successfully

The operating habits that keep a business steady as it grows.

For owners already trading who want the day to day to stop depending on them. Covers operations, the money, customers, people, systems and the numbers that show how the business is really performing.

Level: Operating
Lessons: 10

Course outline

01Daily operations and how work moves
02Financial fundamentals for owners
03Managing expenses without cutting blindly
04Understanding profitability by service

What you can do afterwards

Run the day to day without every decision coming to you
Read your numbers well enough to make decisions with them
Set expectations with staff and hold them
Know which part of the operation to systemise next

Pricing confirmed at launch

Ask about this course

Course 03

Draft outline

Hiring, Training and Managing Employees

Build a team that knows what good looks like.

Hiring is where most operating problems start and where most of them are solved. This course covers recruitment, onboarding, training, expectations, accountability and keeping good people.

Level: People
Lessons: 8

Course outline

01Recruitment planning and job descriptions
02Interviewing and choosing well
03Onboarding that starts before day one
04Building training that sticks

What you can do afterwards

Recruit and interview for the role you actually need
Onboard and train a new hire properly
Hold performance conversations early rather than late
Keep good people longer

Pricing confirmed at launch

Ask about this course

Course 04

Draft outline

Pricing, Expenses and Profitability

Know what your work costs and what it has to earn.

The financial side of running a business, explained for owners who did not train as accountants. Costs, prices, margins, cash flow and the dashboard that keeps it visible.

Level: Financial
Lessons: 8

Course outline

01Calculating the true cost of your work
02Setting prices that hold up
03Labour costs and what they do to margin
04Overhead and operating expenses

What you can do afterwards

Calculate what it truly costs to deliver your work
Price services so they cover labour, overhead and margin
See profit by service line
Build a dashboard you can read in five minutes

Pricing confirmed at launch

Ask about this course

Course 05

Draft outline

Building Business Systems and SOPs

Write down how the work gets done, then hand it over.

Systems are what let a business keep its standard while volume rises. This course covers procedures, employee manuals, client communication, scheduling, quality control and delegation.

Level: Systems
Lessons: 7

Course outline

01What a standard operating procedure is for
02Employee manuals and expectations
03Client communication systems
04Scheduling that reduces friction

What you can do afterwards

Write procedures your team will actually use
Create an employee manual that sets real expectations
Make client communication and scheduling repeatable
Hand work over with the process attached

Pricing confirmed at launch

Ask about this course

Course 06

Draft outline

How to Start a Service-Based Business

For trade, home service, studio and client based businesses.

Service businesses carry different costs and different risks from product businesses. This course covers equipment, pricing service work, scheduling, client expectations and adding staff.

Level: Service businesses
Lessons: 8

Course outline

01Starting a service business
02Equipment, vehicles and startup costs
03Pricing services for the work involved
04Getting customers without a large budget

What you can do afterwards

Plan equipment and startup costs for service work
Price services against the time and cost involved
Build a schedule that keeps promises to clients
Add staff and volume without dropping quality

Pricing confirmed at launch

Ask about this course

Next step

Not sure which course fits your situation?

Describe where the business is right now and you will get a straight answer about what to learn first, whether that is one of these courses or nothing at all.

Ask a question Work With Ashley hello@beyondthehustleadvisory.ca